Create lead form

POST 
/ad-publishing/linkedin/:accountId/form

Create a new LinkedIn lead gen form for an ad account

Request

Version stringrequired

API Version

Available optionsv3

locationId stringrequired

Location identifier

application/json

application/json

Body

Bodyrequired

ownerobjectrequired

Form owner

creationLocaleobjectrequired

Creation locale

namestringrequired

Form name

statestringrequired
Form state
Available optionsPUBLISHED
contentobjectrequired

Form content

hiddenFieldsobject[]

Hidden fields

Example (auto)

{
  "owner": {
    "sponsoredAccount": "urn:li:sponsoredAccount:123456"
  },
  "creationLocale": {
    "country": "US",
    "language": "en"
  },
  "name": "Contact Us",
  "state": "PUBLISHED",
  "content": {
    "questions": [],
    "headline": {
      "localized": {
        "en_US": "Get in touch"
      }
    },
    "postSubmissionInfo": {},
    "legalInfo": {}
  },
  "hiddenFields": [
    {
      "name": "utm_source",
      "value": "linkedin"
    }
  ]
}

application/json

The created lead form. Same shape as a list entry, minus reviewInfo until LinkedIn reviews it.

application/json

Schema

Schema

idnumber

Form id. Returned as a number.

namestring

Form name

statestring

Form lifecycle state

versionIdnumber

Version of the form definition

creatednumber

When the form was created, epoch milliseconds

lastModifiednumber

When the form was last modified, epoch milliseconds

creationLocaleobject

Locale the form was authored in

ownerobject

Account that owns the form

reviewInfoobject

LinkedIn review outcome. Absent on a form that has just been created and not yet reviewed; present on reads.

hiddenFieldsobject[]

Hidden fields submitted alongside the lead. Empty array when none.

contentobject

Form definition

Example (auto)

{
  "id": 1025914010,
  "name": "Q3 demand generation form",
  "state": "PUBLISHED",
  "versionId": 1,
  "created": 1787056838757,
  "lastModified": 1787057842322,
  "creationLocale": {
    "country": "US",
    "language": "en"
  },
  "owner": {
    "sponsoredAccount": "urn:li:sponsoredAccount:556129919"
  },
  "reviewInfo": {
    "reviewStatus": "REJECTED",
    "rejectionReasons": [
      "MISSING_PRIVACY_POLICY",
      "NONFUNCTIONAL_SITE"
    ],
    "lastUpdated": 1787057842315
  },
  "hiddenFields": [
    {
      "name": "utm_source",
      "value": "linkedin"
    }
  ],
  "content": {
    "headline": {
      "localized": {
        "en_US": "Hi there, good to see you here!"
      }
    },
    "description": {
      "localized": {
        "en_US": "Hi there, good to see you here!"
      }
    },
    "questions": [
      {
        "questionId": 20711780444,
        "question": {
          "localized": {
            "en_US": "Hi there, good to see you here!"
          }
        },
        "name": "lastName",
        "label": "Last name",
        "responseRequired": true,
        "responseEditable": true,
        "predefinedField": "LAST_NAME",
        "questionDetails": {
          "textQuestionDetails": {
            "maxResponseLength": 300
          },
          "multipleChoiceQuestionDetails": {
            "options": [
              {
                "id": 0,
                "label": "Option 1",
                "text": {
                  "localized": {
                    "en_US": "Hi there, good to see you here!"
                  }
                }
              }
            ]
          }
        }
      }
    ],
    "postSubmissionInfo": {
      "message": {
        "localized": {
          "en_US": "Hi there, good to see you here!"
        }
      },
      "callToAction": {
        "callToActionLabel": "VISIT_COMPANY_WEBSITE",
        "callToActionTarget": {
          "landingPageUrl": "https://example.com"
        }
      }
    },
    "legalInfo": {
      "legalInfoId": 2873998916,
      "privacyPolicyUrl": "https://example.com/privacy",
      "consents": [
        {
          "id": 1,
          "label": "I agree to be contacted",
          "checkRequired": true,
          "consent": {
            "localized": {
              "en_US": "Hi there, good to see you here!"
            }
          }
        }
      ],
      "legalDisclaimer": {
        "localized": {
          "en_US": "Hi there, good to see you here!"
        }
      }
    }
  }
}